While I was browsing through Pinterest one day, called there by a fun board by my friend Joanne Bamberger called “Binders Full of Women,” I thought it would be fun to create a pin board with my book covers, but then I thought I should add Joanne’s book, Mothers of Intention, since she was my [...]
From January’s perch I have decided to take a look back at 2012. It was certainly a year of media, where companies struggled to find their footing in Web 3.0, where mobile became the buzz word and visual media–both videos and photos–proved there is no end to creativity or time to view everything from lovely [...]
Entrepreneurs are inspiring. They are often people with vision who see a problem and commit to proving a solution. I met 50 or so entrepreneur women at Power Up weekend who were seeking ways to affirm their goals. Kristen Bocanegra, founder of Momme Meals, told the story of her ah ha moment to make meals that [...]
Twenty-five years ago, Paul Newman, with the support of his wife Joanne Woodward and eventually all of his family decided kids with cancer and other life-threatening diseases deserved to “raise a little hell” and go somewhere where even very sick “kids could be kids.” His vision became The Hole in the Wall Gang Camp in [...]
Large websites count traffic. They count it. They report it. They measure page views and unique visitors. They hope and believe that attached to every view is a real pair of eyes that came to their site organically for an authentic experience. They hope and believe the reader came for their unique content.
I sat in a room with hundreds of women (mostly) at BlogHer12, one of the largest and most informative conferences surrounding women who blog and engage in social media, listening to how to engage search engines in finding their site, so readers can enjoy their writing, their projects and join in the conversation.
For five years now, I have worked for national/international website supported by advertising. I work with development and SEO teams, audience development specialists and other brains who read the metric, deep dive into analytics and report their numbers. The advertisers are just as scrupulous, looking at every number.
But I must admit, there are so many page views and so many numbers that you begin to believe it’s all interesting and real. And even if a tiny percentage are simply weird contacts via spiders or bots, it doesn’t really matter.
But, the site you are on now, if you are really here and reading it, is my own portfolio site. I have no interest in attracting advertisers. I am just sharing my work and some personal ideas. But, because I am in a blog system there are metrics attached. The server provider, FATCOW, updates the statistics monthly.
I have ranged from 2,000 page views per month to over 7,000. I assumed readers found me through Google, based on my work at Forbes.com, WorkingMother.com, ballooningnesteggs.com and now at Howdini.com. I am also published on The Broad Side and have advocated via social media for Hope and Heroes (@hopeheroes), Hat Box Foundation (@hat_box) and others. I have commented on major events and conferences (Blogher12, The Executive Women’s Conference of Swedish-American Chamber of Commerce, and others), along with mentioning events and membership organizations. As an author, my books are listed on major booksellers. And then there is LinkedIn, Twitter and Google+.
So, somehow, I assumed that the world was finding its way to my Internet door.
For the first time in months, I actually opened the Fat Cow analytics beyond the first page, down to the referring domains. In all of it – all thousands of page views – only a handful were from LinkedIn, Twitter and obvious places. The rest were from bots and aggregation sites in foreign languages. How many .ru sites feed traffic to me? How many other countries is might sight listed in? I cannot read Cyrillic but there is a book cover on the site described in Cyrillic script.
So maybe my ego is shattered or maybe this is just a lesson in web 101. Metrics don’t lie but the World Wide Web is just that – world wide – and each site is just a piece of sand on an ocean beach.
So if you are reading this, I hope you find something interesting and you let me know. It’s better hearing from you than counting pages tapped by bots (whatever they are).
Check out this headline:
Touchstorm Taps Helen Jonsen as Vice President of Content and Editor-in-Chief for Howdini.com
Yes, here’s news about my new job. A few short months ago, I left Working Mother Media, took on a consulting role as General Manager of Ballooning Nest Eggs, morphed that role into being on the advisory board, and have now joined Howdini.com as Editor-in-Chief and VP of Content at Touchstorm, LLC, a forward-thinking digital media company focused heavily on editorial how-to video.
Howdini is cool. It has a fun name showcasing its mission to bring a little magic to the how-to experience. The site and mission are based on an ever-expanding library of editorial videos, which are distributed far and wide beyond the walls of Howdini.
I am surrounded by sharp creative folks who have figured out video SEO and SEM, digital developers who have created new tools to streamline processes both for in-house and for a growing blogger and small publisher video network. There are teams working on bringing in great new content and those pushing it out; and of course, there are clever people on the money side of video ads and site monetization. And, just as importantly, there is a creative design team to work on all projects including the next iteration of I get to work with all of them in one way or another.
At the top of the heap is the founder and media entrepreneur Alison Provost with whom I had the pleasure of brainstorming a couple months ago. And from that conversation became the series of talks that brought me on board. Alison blamed our meeting on karma – good karma, I hope.
Stay tuned for what’s next as I explore the world of Howdini.
Here’s the press release about me joining the team.