Tag Archive for Media

2012 Media Kaleidoscope

42 Vanderbilt corner web

From January’s perch I have decided to take a look back at 2012.  It was certainly a year of media, where companies struggled to find their footing in Web 3.0, where mobile became the buzz word and visual media–both videos and photos–proved there is no end to creativity or time to view everything from lovely photos on Pinterest to videos of every length and topic across the World Wide Web.

Google published its Zeitgeist, a list of lists of trending topics throughout the world. Google’s top ten images included mostly pop singers and the iPhone. I am not sure what that says about our collective tastes.

Over the weekend, newspapers from the New York Times (and online) to our local Journal News published their year in pictures as television stations ran their video montages we always called, “The Year Ender.”

I have my own year-ender rolling in my head. Beyond family, it is filled with images of political campaigns debated, won and lost, binders full of women, Big Bird and Elmo, Olympic athletes competing in London, wars raging in Iran and Afghanistan with more body bags coming home, the Mideast ablaze in rocket attacks, famine in Africa, a man with flaming red hair who opened fire in a crowded theater, and the most indelible of all for me were the images of the double-whammy close to home: Sandy and Sandy Hook. The most haunting, of course, remains the shooting rampage at a quiet little school in a nearby hamlet in CT where my children have friends and where it could have been Any Town USA.  Photos of children’s faces frozen in time and Christmas trees adorned with memories will linger. It was a year marked by a country galvanized politically and marked by violence where young soldiers and young children died in vain.

And how did the media handle it?  By looping photos and images over and over again. But did they need to? Images never leave us now. They are just a click away.

It’s hard to miss news or the images it provides.  If you didn’t see it on TV, there’s a clip in your Facebook newsfeed shared by a friend.  There’s an alert in your email about breaking news, or a Google alert on a topic you find interesting.

My colleague, Sean Womack at Touchstorm took stock after the presidential election of how the campaigns used video for better or for worse. He seemed to think they could have used it in a better way to convey the stories they wanted the world to see rather than those they didn’t (like Romney and the 47% debacle). As Sean says, with smartphone cameras, nothing is off the record ever. Here’s Sean’s take: The Camera is Always Rolling

Meanwhile, I look forward to the images of 2013. No presidential politics and, I hope, no pictures of tiny children lost to this world for no reason.

 

The First 2,000 Page Views Don’t Count

Large websites count traffic. They count it. They report it.  They measure page views and unique visitors.  They hope and believe that attached to every view is a real pair of eyes that came to their site organically for an authentic experience.  They hope and believe the reader came for their unique content.

I sat in a room with hundreds of women (mostly) at BlogHer12, one of the largest and most informative conferences surrounding women who blog and engage in social media, listening to how to engage search engines in finding their site, so readers can enjoy their writing, their projects and join in the conversation.

For five years now, I have worked for national/international website supported by advertising.  I work with development and SEO teams, audience development specialists and other brains who read the metric, deep dive into analytics and report their numbers.  The advertisers are just as scrupulous, looking at every number.

But I must admit, there are so many page views and so many numbers that you begin to believe it’s all interesting and real. And even if a tiny percentage are simply weird contacts via spiders or bots, it doesn’t really matter.

But, the site you are on now, if you are really here and reading it, is my own portfolio site.  I have no interest in attracting advertisers.  I am just sharing my work and some personal ideas.  But, because I am in a blog system there are metrics attached.  The server provider, FATCOW, updates the statistics monthly.

I have ranged from 2,000 page views per month to over 7,000.  I assumed readers found me through Google, based on my work at Forbes.com, WorkingMother.com, ballooningnesteggs.com and now at Howdini.com.  I am also published on The Broad Side and have advocated via social media for Hope and Heroes (@hopeheroes), Hat Box Foundation (@hat_box) and others.  I have commented on major events and conferences (Blogher12, The Executive Women’s Conference of Swedish-American Chamber of Commerce, and others), along with mentioning events and membership organizations.  As an author, my books are listed on major booksellers. And then there is LinkedIn, Twitter and Google+.

So, somehow, I assumed that the world was finding its way to my Internet door.

For the first time in months, I actually opened the Fat Cow analytics beyond the first page, down to the referring domains. In all of it – all thousands of page views – only a handful were from LinkedIn, Twitter and obvious places. The rest were from bots and aggregation sites in foreign languages. How many .ru sites feed traffic to me?  How many other countries is might sight listed in? I cannot read Cyrillic but there is a book cover on the site described in Cyrillic script.

So maybe my ego is shattered or maybe this is just a lesson in web 101.  Metrics don’t lie but the World Wide Web is just that – world wide – and each site is just a piece of sand on an ocean beach.

So if you are reading this, I hope you find something interesting and you let me know.  It’s better hearing from you than counting pages tapped by bots (whatever they are).

I Moved to Howdini.com

Howdini Small logo

Check out this headline:

Touchstorm Taps Helen Jonsen as Vice President of Content and Editor-in-Chief for Howdini.com

Yes, here’s news about my new job. A few short months ago, I left Working Mother Media, took on a consulting role as General Manager of Ballooning Nest Eggs, morphed that role into being on the advisory board, and have now joined Howdini.com as Editor-in-Chief and VP of Content at Touchstorm, LLC, a forward-thinking digital media company focused heavily on editorial how-to video.


Howdini.com logo

 

 

 

 

Howdini is cool. It has a fun name showcasing its mission to bring a little magic to the how-to experience. The site and mission are based on an ever-expanding library of editorial videos, which are distributed far and wide beyond the walls of Howdini.

 

Howdini Small logo

I am surrounded by sharp creative folks who have figured out video SEO and SEM, digital developers who have created new tools to streamline processes both for in-house and for a growing blogger and small publisher video network. There are teams working on bringing in great new content and those pushing it out; and of course, there are clever people on the money side of video ads and site monetization. And, just as importantly, there is a creative design team to work on all projects including the next iteration of I get to work with all of them in one way or another.

 

At the top of the heap is the founder and media entrepreneur Alison Provost with whom I had the pleasure of brainstorming a couple months ago. And from that conversation became the series of talks that brought me on board. Alison blamed our meeting on karma – good karma, I hope.

 

Stay tuned for what’s next as I explore the world of Howdini.

Here’s the press release about me joining the team.

 

 

Ballooning Nest Eggs

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Update: As of July, 2012, I moved from being the active GM to a role on the advisory board when I accepted my position at Touchstorm.  See later posts.

When I returned from BlogHer Entrepreneurs, I felt bitten by the entrepreneur bug. I had a taste of the excitement of creating a digital product from scratch and going after venture capital money. But instead of lashing out on my own, it seemed it was a foreshadowing of something else.

Somehow in inviting me to be a mentor and a mentee, BlogHer’s Lisa Stone felt I would be a sponge and an influence at the same time. When I returned from Silicon Valley to New York, karma played out. I was introduced to entrepreneur Amy Moses, the Founder of Ballooning Nest Eggs, and in a short time, discussions quickly moved from helping her as an editor, then as Chief Content Officer and, finally, as consulting General Manager of ballooningnesteggs.com–the current iteration of her start up, her passion and her Plan A. It’s an exciting prospect.

It would be nice if we could all grow wealth for ourselves and our families. Some of us were raised in families who counted the dollars for food on the table, new shoes and contributions to local school tuition. But, now, as families grow and baby boom grandparents still have pension plans, creating gifts for the future and inspiring children to think about where their money will go is becoming more and more important. And having social online tools that can make it fun and rewarding across generations is adding a new layer to family wealth building.

With all of this in mind, I am sure Ballooning Nest Eggs will be successful.

The content online shares great ideas to inspire families to grow their nest eggs together. Our “Nest-worthy News” section explains the financial ramifications of topics in the news and how they can affect you and your kids. Recent “Explaining to Kids” topics include: What is Occupy Wall Street? What is the Facebook IPO? Who wants to buy a baseball team? And, my contribution, What is Health Insurance and Health Care Reform?

What you see now is just the beginning. The business will be ballooning, if all goes well. We love to hear comments about our content and discuss ideas to grow your family’s wealth on the Ballooning Nest Eggs Facebook page.  And, you know I am a fan of Twitter: so tweet with me @Helen_Jonsen and @balloonnesteggs to keep up with the latest.

Update: As of July, 2012, I moved from being the active GM to a role on the advisory board when I accepted my position at Touchstorm.  See later posts.