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here's the whole story!

Storytelling is in Helen’s DNA and at the heart of everything she creates. She built a career as a journalist in newspapers, magazines, local, national and international television news divisions and across digital platforms.

 

She transitioned that experience into being a media advisor and coach. In recent years, Helen took her skills into public service, serving the City of New York and Westchester County, working with leadership teams in the high-stakes era of criminal justice reform and the Covid-19 pandemic.

She founded helen jonsen media and This Kaleidoscope Career in 2024.

my kaleidoscope career continues...

Helen began her journalism career in New York as a student at Fordham University and became a television journalist based mostly in NYC with stints in New England and Australia–behind the scenes and on-camera. For more than a decade, she was most familiar on the air in NYC as a breaking news reporter for WNYW-Fox 5 and WPIX 11. In addition, she has produced for or appeared on radio and TV nationally and internationally.

Production & Consulting
In the late 1980s, with her husband, they launched Wallapix Video Etc., a broadcast-level production services firm that offered video and communications services to U.S. and international television news networks, movie studios, business news programs, nonprofits, industry associations, corporations and public relations firms for close to 20 years.

Digital Journalism
In 2007, Helen immersed herself in digital news as Senior Editor and Executive Producer of the award-winning Forbes.com Video Network, responsible for editorial reporting, working with notable journalists and the technical teams creating daily news and feature production from studios in New York and Silicon Valley. Helen oversaw the creation of more than 5,000 videos published in two years. In addition to interviewing the movers and shakers in the financial world, she hosted a weekly segment on life-work issues, called “Forbes.com Balancing Act.” Among her featured interviews: Britain’s “First Lady” and international human rights lawyer Cherie Blair, designer Sigrid Olsen, Accenture CFO Pamela J. Craig, and Parkinson’s advocate and actor Michael J. Fox.


Most Powerful Moms
With her deep interest in women’s leadership and work-life issues, Helen joined Working Mother Media, a division of Bonnier Corporation, in 2009 as a member of its senior leadership team and head of digital products. As Editor of the flagship workingmother.com, Helen created the signature series: Most Powerful Moms. She bylined interviews with high-profile women and wrote a regular blog, Working Mom’s Daily Bread, one of 300+ blogs on the site.

Following a Bonnier downsizing, Helen took her skills to video-centric web studios, training staff, and strengthening their content production, partnerships, and editorial content. Later, she became an executive producer for Fios One News, overseeing editorial teams for three channels in the Greater New York region before moving to public service.

Public Service Roles
Helen joined the Westchester County District Attorney followed by the New York City Economic Development Corporation where she led public affairs communications for both at a pivotal point in the public conversation around justice system reform, diversity and inclusion, and the public health crisis brought on by the pandemic.

Expert & Spokesperson
As a subject matter expert, Helen has appeared as a guest on Good Morning America, NPR’s Tell Me More and PBS To the Contrary, and has been quoted as both an expert and spokesperson in countless publications.

Author 
In addition, Helen is the author of the forthcoming book This Kaleidoscope Career: Empowering Women to Build Unconventional Careers and Redefine Success (DeGruyter-Brill, September 2026) and

four books on Australian-English, including Kangaroo’s Comments & Wallaby’s Words, the Aussie Word Book and Hippocrene Travel and Language Series: Australia; She contributed to the anthology Love Her, Love Her Not: The Hillary Paradox, essays related to presidential candidate Hillary Rodham Clinton (2015); and Seven Pearls of Financial Wisdom (2012).

#Workmom & Community
As a mother of four grown children, Helen cares deeply about community life and safety, the advancement of women, paid leave policy, and the health of children. She has rolled up her sleeves for many service organizations, including as a volunteer and advocate for Girl Scouts, the Hole in the Wall Gang Camp, Volunteer New York!, and more. Currently, she serves on the board of the Hudson Children’s Book Festival and development committee of the Board of CureSearch for Children’s Cancer. Professional memberships include the Society of the Silurians–America’s oldest press club, SAG-AFTRA and the Writers Guild of America (WGA).

Helen is a 2021 graduate of Leadership Westchester–a professional advancement program, and a proud alum of Fordham University and WFUV's Ceol na nGael. She and her Aussie husband make their home in the Hudson Valley,

Contact

I'm always looking for new and exciting opportunities. Let's connect.

123-456-7890 

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